We love when our clients see increased sales as a result of the media coverage we secure for them. When it comes down to it, that’s the entire point of why they sign on with BLAST in the first place. But before a single editor can ever be pitched a client’s product or service, we’ve got a lot of legwork to do.

This week I’ve been doing just that—researching media outlets and journalists that will be a great fit for our new client BabyPlus, a prenatal education system. We definitely have to use a wide angle lens when planning a new campaign and go beyond the obvious targets—magazines that focus on pregnancy and parenting. There are so many people besides pregnant women with whom to share the BabyPlus story —soon-to-be fathers, couples just beginning to think about starting families, grandparents, women who have pregnant friends, obstetricians, pediatricians, educators and so on. Of course there are freelancers who reach these audiences, along with broadcast and online outlets. Today, the term ‘online’ encompasses so much— including online magazines, blogs and podcast that are read, viewed, or heard by our target audiences. General women’s interest magazines, like Glamour and Redbook are also a fit as they each have writers who cover parenting topics. Even though their readers might not be pregnant now, they might be soon or they could have friends, coworkers, or sisters who are. We can’t forget where grandparents get their news either—BabyPlus is an ideal gift for them to give their adult children.

I really believe in BabyPlus’ ability to boost a child’s mental development and the breadth of press who will be interested is very wide. I’m confident that our client will be happy with the coverage we secure and I really hope our hard work will result in soon-to-be parents learning about a new way they can raise healthy children. After all, you know what they say—it takes a village. Here at BLASTmedia, we’re just other villagers.