2007 March Archive

It’s pretty rare to come across a news segment that makes you stop dead in your tracks. It’s even more rare when it’s a heartwarming story. This morning as I was heading out the door to work and took a peek at the TV before shutting it off to catch the days headlines. The Today…

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Over the last couple of weeks we’ve had the opportunity to visit students at both Indiana and Purdue Universities. We had a great time telling PR majors a little more about what we do here at BLASTmedia. A big thank you goes out to all of the students and professors for their attention and great…

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We love when our clients see increased sales as a result of the media coverage we secure for them. When it comes down to it, that’s the entire point of why they sign on with BLAST in the first place. But before a single editor can ever be pitched a client’s product or service, we’ve…

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There has been a lot online over the last couple of days about popular blogger Kathy Sierra and the death threats posted on her blog and elsewhere on the Web (if you haven’t seen it, you can read about it here and here) Obviously, I think this is tragic, scary, stupid, and all in all…

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One of my favorite things about BLASTmedia is getting sneak peeks into all kinds of different industries. I love working with a variety of clients/products and the endless creative opportunities that come as I get familiar with their businesses. Far from boring, the assortment of clients ranging from tech to health to action sports certainly…

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Our San Francisco office has been up and running for quite some time and I’ve had quite a few BLASTmedia visitors over the last couple of weeks. I was lucky enough to have Kelly and Mendy keep me company back in February, was treated to a visit from Lindsey a few weeks ago for GDC,…

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Barney Enjoying His Final Christmas For over 15 years, Barney was a favorite member of my extended family. He loved Hershey’s kisses, confronting dogs twice his size and “singing” Happy Birthday and Row, Row, Row Your Boat. But his life came to an abrupt end February 24. Unfortunately, Barney was also a fan of Ol’…

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It’s that time of year again – and BLASTmedia is certainly joining in the March Madness hype. Mornings are full of game re-enactments from the night before, there’s trash talking at the printer, no piece of paper will be tossed in the re­cycling bin without first being wadded up, dribbled, pump-faked and finger-rolled. And, then…

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OK, so YouTube has been getting beat up as of late and is currently facing a small $1 billion lawsuit. Despite their woes, YouTube has been a source of joy for me this week and has touched the hearts of others in the office as well. I was told I missed one of the “best…

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…and not all Account Execs are PR geniuses day after day. Sometimes we get stuck. Whether it is with a new launch idea, creative positioning of a post-launch product, a fresh pitch angle – whatever the case may be, we sometimes need help. We here at BLAST try to be inspired on every pitch, every…

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