Clients like coverage, but clients LOVE national coverage! It has been a great day at BLAST, and it’s not even lunch time…we had two clients in national newspapers today. One of our newest clients, Data Drive Thru, is included in Walt Mossberg’s personal tech column in The Wall Street Journal. Walt discusses new ways to transfer files to a new computer and mentions Data Drive Thru’s data transfer tool – The Tornado. Another client, Tanita, has their Innerscan body composition monitor reviewed in a great article in The New York Times, including an image of the scale. Both of these articles took some time to materialize, but the effort will be worth it as our clients anticipate a spike in sales and Web traffic over the next few days! We could call it a day based on the results we’ve had. Instead, we go back to the phones and email, knowing that today our clients are in LOVE – and we didn’t have to buy them a box of chocolates or a dozen roses. USA Today, here we come.

XOXO