2006 July Archive

BLAST ventured to Hot-lanta, GA last week – home of Horizon Software, a client that is proud to be the worldwide leader in software, service and technologies for the food service industry. Kelly, Mike and I spent the day meeting with Bob Williamson and Tina Bennett at Horizon about their upcoming products and media relations…

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BLASTmedia is expanding its current client portfolio to include two new gaming clients (I know all of you Halo-heads just got really excited..) WOLFKING, based in NYC, makes cool new gamepads that are designed for the PC gamer, and they are already getting a ton of attention! We first saw the gamepads at this year’s…

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Today marks a significant day for one of BLASTmedia’s clients – 37signals. They just announced a new partnership with the personal investment company started by Amazon.com founder and CEO, Jeff Bezos. Having developed web-based productivity tools like BaseCamp and created the popular Ruby on Rails development framework, 37signals looks to grow their business with support…

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A quick 15 minute drive north of downtown Indianapolis will land you in Fishers – the city that BLASTmedia calls home. Recently, Money Magazine named Fishers one of the “Best Places to Live” for the second year in a row. Fishers ranked #33 on the list of 100, and was the only Indiana city to…

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Last night was Thursday, which means only one thing- your BLASTmedia Beavers were in Softball action. All were in good spirits as your home team Beavers took on Centex Homes for their second game of the season. The First inning proved to be a great turn around for the Beavers as they took a one…

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For those keeping score on the whole Dell/Jeff Jarvis/GCI blogging escapade, I thought I would chime in on the brilliantly executed “Flea-Flicker” courtesy of notable Edelman PR strategists, Richard Edelman and Steve Rubel. (If you work in PR and don’t read their blogs, I strongly suggest you grab their feed.) Both Richard and Steve commented…

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Lindsey, Mendy and I made a trek to Cedar Falls, Iowa this week to meet with our new client Phantom EFX. From Indy, the quickest route is through Chicago, then to Cedar Rapids and finally an hour drive to Cedar Falls – actual air time is less than 80 minutes! For Mendy and I this…

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Kelly, Heidi and I had the pleasure of having dinner last week with THE nicest man in St. Louis, Keith Rickman of Centurion Technologies. While catching up with one of our favorite clients regarding what’s happening at Centurion, we found out that he went to high school with Sheryl Crow. Keith also shares a connection…

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When prospective clients begin to consider PR as a key marketing tool, we’re often asked: How do you measure PR, and how do I know that it’s working? It’s a great question and one that deserves a detailed answer. The PR traditionalists will tell you to tally up the column inches (or airtime) of your…

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