2006 June Archive

The BLASTmedia Beavers played their first softball game of the season last night. The first inning was a bit rough — we gave up 8 runs to the defending league champions (who have been playing together for 15 years). The Beavers regrouped and scored three runs, but it wasn’t enough to pull out the victory….

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You can read the Saatchi piece here. (I still haven’t had time to find the audio.) Upon reading the full op-ed piece, I’ll say this: I like the supporting information for his theory, but I don’t like the theory itself. No matter how well-articulated it is, “one-word equity” remains a concept rooted in top-down communications….

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I listened to an interesting BBC News report this morning. Lord (Maurice) Saatchi is giving a talk later today discussing the “death” of television advertising. A few key points from the news report (to be expounded upon in today’s talk): Television advertising is unsuccessful in reaching what he calls “digital natives” — the group of…

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Kelly, Lindsey, and I took a brief fieldtrip to DreamAuthentics’ new digs on Thursday. DreamAuthentics has recently moved into a bigger facility so that they can keep up with demand. Rick at DreamAuthentics gave us a full tour and we got to meet some of the very talented engineers who put these monster machines together!…

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We extend our congratulations to Bob WIlliamson, CEO of Horizon Software in Loganville, GA. Bob was named the 2006 Gwinnett Small Business Person of the Year by the Gwinnett Chamber of Commerce in Georgia. Horizon Software, a global leader in software, services and technologies for food service operations, has been working with BLAST for over…

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BLAST is not all about baseball games, burger challenges and great tech clients…well maybe we are, but we also jump on opportunities to help companies who have a goal of improving the world in which we live. We welcome a new non-profit partner, TheRenewablePlanet.com. The Renewable Planet is an interactive educational resource that helps promote…

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An inner office rivalry landed a few members of BLASTmedia at the Great American Ballpark in Cincinnati, Ohio for the Cubs vs. Reds matchup this weekend. The BLAST crew braved the cold and rain – it was about 50 degrees at game time Saturday night. Mike Harmon – THE biggest Cubs fan in Indy –…

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We’re Growing! BLASTmedia is growing and recently hired three new employees. As the most recent addition, I was charged with introducing all the “newbies” to the world. Matt Clay is one of our summer interns, working on the consumer technology team. He is a junior at Ball State University, studying Telecommunications, Marketing and Public Relations….

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It was reported yesterday that BLASTmedia client Silverwire has been acquired by Hewlett-Packard and will become part of HP’s imaging and printing business. More details can be found here. BLASTmedia handled Silverwire’s media relations for the past year up until the acquisition, and we are excited to see them align with a major player in…

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A few days ago, Seth Godin wrote about ways to get traffic to your blog. While many of his recommendations are offered with his tongue firmly planted in his cheek, the overall message is worth considering.