As every business knows, it’s tough to make a sale if a customer never enters the proverbial sales funnel in the first place. This simple fact makes PR is worth its weight in gold for generating brand awareness and interest. While PR can’t guarantee sales, it does start interested parties down the path toward becoming customers. PR is the top level of the sales funnel, bringing potential customers closer to your brand by creating opportunities to become informed and invested.
It’s hard to believe, but Thanksgiving is just around the corner. While most people are still searching for the perfect turkey recipe, our clients have already begun feasting on great coverage. Here’s a look at what the BLASTmedia team has cooked up recently: