Our Clients > 3Tera

Challenges

• 3Tera, a California-based startup specializing in cloud computing technology and utility computing services, had very little recognition inside and outside of its industry. The company needed to communicate the advantages offered by its complex, high-tech products.

Solution

• Immediately researched the unique benefits of 3Tera’s AppLogic product: the easiest and most cost effective way for IT administrators and Web 2.0 companies to get to market quickly.
• Focused outreach efforts on IT publications and Web sites, establishing 3Tera as a leader and pioneer in the Cloud Computing space, and as a front-runner in the new “Open Cloud” vision.
• Created a way for diverse audiences to understand 3Tera’s complex applications by introducing the AppLogic product to mainstream business publications

Results

• Immediate coverage of 3Tera in mainstream and technology publications: Yahoo! News, Inc. magazine, NYTimes.com, CNET News.com, Forbes.com, eWeek, InfoWorld, CIO Magazine, Network World and TechRepublic.
• Numerous awards and recognitions including: Linux Magazine’s Top 20 Companies to Watch in 2008, Gartner, Inc.’s “Cool Vendors in IT Operations 2008” report, HostReview’s 2007 Top 10 Web Host Awards’ Best SaaS Provider and 2008 Best Cloud Computing Service, Under the Radar’s Graduate Circle and InformationWeek’s Startup 50.