PR’s Place in the Sales Funnel | The Digital Download

PR, specifically media relations, is not a golden ticket for overnight sales or a faucet of leads that’s instantly turned on the day a company hires an agency, but it does serve an integral role in the overall sales funnel. PR impacts the top of the funnel most, in the awareness and interest phases, and that is where its effectiveness should be measured. In this week’s episode of The Digital Download, three of BLASTmedia’s PR experts discuss what PR can and cannot do for sales.


Blake Fife

About Blake Fife

Blake is BLASTmedia's creative director, hailing from Ball State University. Whether it's shooting video, working on graphic design projects or animating, he's constantly changing gears which allows him to keep a sharp, creative mind. When he's not behind the lens or pushing pixels, Blake is golfing, camping and gaming.

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